Seriously, I wrote better ads than this in high school. I agree. Its just a friggin commercial people. Analytical cookies are used to understand how visitors interact with the website. But you are right about word of mouth. Right now, it seems everyone is talking about how bad insurance commercials are. Ive been waiting for them to drop the totally lame emu & Doug shtick but day after day every 5 minutes they continue to embarrass themselves. Their agency or whoever is responsible for these ads is totally ruining their brand image. for 30 seconds straight and it would be effective because 1) wed all know the name, 2) wed remember it, and 3) wed all be talking about it. If only it were that easy, right? I love these commercials! Im an sick and tired of the stupidity of liberty mutual commercials. Voiceovers. It is almost admirable. Im told that fellow is a rabid right-wing hack. I care about how my claim will be handled if I have one, not some stupid weird, hard to relate to nonsense.. Breakfast sausage, other insurance companies, fast food contactless delivery, and particularly that new chubby kid pitching a disgusting drive-in food provider. But what did we get? My guess is the marketing people at Liberty Mutual caught mascot fever and couldnt resist the LiMu play on the company name. I assume these ads born out of and endless string of frustrated emails and memos at the agency over how to deal with the LiMu (LIberty MUtual) account. asalzman@360pr.plus, Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign, 2023 To each his own, I guess. Hey, Liberty Mutual. Argh! Whats to change? Libertys ads dont do that, and its embarrassing, as you say. How to Start a Car with a Bad Crankshaft Sensor! Use it and be well! I like what you are doing. Once again, there is no mention of key business metrics such as increased calls for quote requests or, Heaven forbid, sales. Who hates emus? Who plays Doug in LiMu? The LiMu Emu has gotten most of the attention in the advertisements. Thanks for the heads-up, Alice. Commercials. Lose the Emu. in another room when one comes on and I cant get to the remote in time). In business since 1912, and headquartered in Boston, Mass., today we are a leading global insurer with operations in 30 countries and economies around the world. It would be enough to make this cranky ad man drink if drinking were not already a prerequisite for ad men, much less cranky ones. Its an okay character. However, you may visit "Cookie Settings" to provide a controlled consent. He creates a web series about George Washington trying to solve the COVID-19 crisis. I think the idea of advertising is to attract customers, not repel them. Even among the Auto Insurance commercials, I actually enjoyed the well-crafted Geico Rhetorical Questions series with Mike McGlone. I see people defending the ad, but not endorsing it. I actually enjoy the adds as they are funny. I am a LM employee, been with them for over 15 years. Advertising people are in business to sell products and services. " Oh, good. If you found this and got this far, you likely already know painfully well why this ad campaign sucks worse than all others. Thanks for reading, Tom, and stay tuned. Then if I ever get pulled over by the police and asked to provide my proof of insurance, theyll think Im crazy also! Towards the end of the ad, theres an emu with flowing blond hair. Commercials are exactly what theyve always been; annoying and inevitable. I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. Youre right the ads of yesteryear were often longer and full of information that provided reasons to buy. I dont know. I do enjoy the emu ads but the truth teller ads are horrendous. They are disgusting. I totally agree. TV/Film Acting. We like the emu. I find the Stitch fix one to be much less offensive. The worst was when Jamies mom popped out of the ceiling at a warehouse game show. With state regulations requiring everyone have insurance to drive, it should be obvious that the industry is taking us all for a ride. Check out Liberty Mutual's 30 second TV commercial, 'LiMu Emu and Doug: Car Wash' from the Auto & General industry. Maybe well get a clue as to whether they do or not if and when another batch of LiMu ads are made. OK, now THAT is funny. Likely a reaction to the cost of the responsibility ads which had to be very expensive to produce. But the people you SHOULD be mad at are the real bigwigs: the companys marketing department and the advertising agencytheyre the ones who came up with this load of manure masquerading as a campaign! Jeez folks, get a life. Agreed 100%. But I know that God wants us to LOVE each other. Instead, theyre going for laughs, and using an obnoxious, unimaginative, brain-dead jingle to pound the companys name into our heads over and over and over each day. I found them amusing but not very well at demonstrating responsibility. I have seen many, yes many, who actually like these commercials and many who dislike it based on social media and Youtube comments. Blamed on COVID, of course. On a practical level, the one where they are in a car crossing a bridge and Doug yells. IRL, Hoffman looks drastically different from his role as Doug with those sunglasses. Its WAY too much. (Its dangerous, because in one ad, Doug and the flightless sack of salmonella sitting next to him actually speed up on the highway to start yelling at a couple of women in an adjacent car. You should see the number of people who visit this site looking for answers to questions such as Is LiMu Emu real? (answer: its a combination of real bird and computer graphics), What kind of car do LiMu and Doug drive? (answer: it appears to be a 1972 Plymouth Duster), and Who is the couple in the LiMu Emu commercials? LOL. Hoffman has been in several other commercials and has had roles in movies like Beerfest and guest spots in TV shows such as Modern. No surprise, it is yet more evidence that the people behind LM advertising are completely creatively bankrupt. Really the only function of these ads is to hit people over the head with Liberty, Liberty, Liberty as often as possible. Liberty Liberty Liberty MOO-tual!! Liberty Mutuals purpose is to help people embrace today and confidently pursue tomorrow. Nobody could be that moronic to like anything about LM commercials. Liberty Mutual commercials are right up there with Allstate..HORRIBLE. 1. I suppose theres only so many cell phone jokes to be done, but at least theyre more on topic. I have always hated their commercials. May I ask which of the emu ads is your favorite? I dont use Verizon but I love their ad! Ive been a fan of Goodbys creative for the three decades Ive been in the ad business. Liberty Mutuals newly expanded in-house creative agency Copper Giants will be developing the assets to amplify the campaign across social, digital and other channels. While he was aware of the impact his character on B&B would have on public perception, the Liberty Mutual commercials reaction came totally out of the blue. You lost me as a potential customer with 3 vehicles, 2 RVs, and 2 boats. He is best known for starring as Bad Actor in a Liberty Mutual commercial (2019), as Gregory Manes on The CWs Roswell, New Mexico (2020present), and currently, as Dr. Is the LiMu Emu a real emu? Jake from State Farm is South Side Kevin Miles: A year into the role, he can't answer your questions about insurance, but he sure can sell it. Where are Liberty Mutual commercials filmed? Katie Foggiano and Victoria Masteller were assistant directors. And it states in the opening that Emu rhymes with Limu. Carrie Barrett was born in Virginia. Who is the African American actress in the Liberty Mutual commercials? Glenn.Greenberg@libertymutual.com, Andrea Salzman [42][43][44][45][46][47][48][49], LiMu Emu, a character that is represented using a real emu as well as through CGI, appears in some of Liberty Mutual's advertising. Yes, Anonymous. There's more to the story, however. Heres a concept.. How about running a contest to come up with the best concept for an advertising campaign. Theres your Karma. I definitely wont be buying any insurance from such morons that keep up with these lame and ignorant commercials. . Thats business. This website uses cookies to improve your experience while you navigate through the website. Ad men need to read the David Ogilvy book on advertising. This incorrect pronunciation makes it that much more difficult for teachers to teach children correct grammar. What a sad state of affairs. The animal ads dont inform my selection habits one way or the other, anyway. Liberty Mutual Emu Wedding Commercial The Bride, the Costumes, andMore. Just an embarrassment and a huge waste of $. We also rank 68th on the Fortune 100 list of largest corporations in the U.S. based on 2017 revenue. The ads are annoying and lame. As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. Can not stand emu and doug the most obnoxious commercial on the air placates viewers, is not remotely funny, not even remotely informative. Rebecca Spence was born on April 18, 1976, in Chicago, Illinois, USA. LiMu Emu and Doug is merely the latest in a string of creatively bankrupt ads from sheepole who still think the swanky 70s (Starsky and Hutch anyone?) I want to change my insurance for sure! Ive got horrible ideas for less. So it comes as no surprise she has finally hit the Mad Men Era head on with an imaginative Emu campaign. Marriage started over 4,000 yrs ago. It is possible to have too much of a good thing . Whoa, Mick! Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The result? I checked Liberty Mutual's Q2 2020 financial performance and it appears the company lost $320 million. The name conjures up such a clown show nowadays that Id be mortified. This cookie is set by GDPR Cookie Consent plugin. For the record, We do own passionate pillow-guys pillows, and sleep pretty damn well on them too. Past a certain point, ads become obnoxious and start to hurt the brand. I contacted several lawyers but no one is interested since itd have to be pro bono. All are treated with respect. But at least it explains that brain-dead, bottom-of-the-barrel Liberty Mutual jingle.. While he's always been proud of his British citizenship, he eventually decided to get his American citizenship as well, especially since he was spending most of his time working in the United States. Looks like Ive found someone who hates todays advertising almost as much as I do! Who is LiMu emu wife? That was when Emu scurried away and Doug's bird calls brought in all sorts of crazy birds. I get what youre saying, Christy, but I think you are giving companies too much credit. Limu Emu is embarrassing and I hate the stupid commercials so much that is had an adverse effect on my opinion of Liberty Mutual. If I may ask, what is it you like about LiMu Emu and Doug? The birds name is pronounced e-MEW, not e-MOO. Further, as a result of Liberty Mutuals incompetence I just watched a program by a Hollywood Entertainment company about the Australian firefighters calendar and the Hollywood people are calling the bird an E MOO and the Australians are stating E MEW. Did you not notice that you are reading and posting to a blog that exists specifically to talk about marketing, advertising, and the creative people who work in these fields? The next year was a moderate increase which I expected but then the following year they posted a significant increase again without a legitimate reason. I wonder, is it possible for an opinion to be objectively wrong? I had no idea emus ran free in the suburbs, much less that Liberty Mutual ran business in Australia. The Liberty Mutual campaign says as much about the incompetence of the clients marketing leadership as it does with a lack of talent at GS&P. I went on to suggest a tagline and other ideas that would fit well with the company name and Statue of Liberty logo, and offered to lend a hand when Liberty management decides to stop clowning around. I abhor these commercials! Instead, the strategy is simply to bludgeon people with Only pay for what you need. Can you find the video for this one and share here? Easy, Fan of Doug. They seem to showcase it in every commercial. Funny. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. Zoltar was not as annoying, but the only one who really made me laugh is the guy dressed up like a cell phone. https://www.esurance.com/commercials We have switched to another company! I dont mind their other ads. I especially like the ad where the stunt driver spills his hot coffee then is driving backwards. Thankfully, the emu in the commercial is a mix of computer graphics and (probably) puppetry. He truly lives up to his last name of Cashman. [25] [26], Liberty Mutual conducts all of its business through four strategic business units: US Consumer Markets, Commercial Insurance, Global Consumer Markets and Global Specialty. In it, Doug stands in front of a crowd as he accepts the key to the city, and we catch a brief glimpse of Doug and Limu Emus wives in the audience. In my feeble attempt to be open minded, maybe Im missing something. Youd think that by now, someone over there might have created one good ad even by accident. And heres the Liberty Mutual rationale for this campaign: Thanks for the link, Mark. But their latest as with the struggling actor is absolutely hilarious. Tanner Novlan (born 9 April 1986) is a Canadian actor and model. I think there should be a huge effort to boycott any companies that do the now popular 2+minute commercials. Here is a link to Mr. Holds book (Kindle edition) for anyone interested: Well to prove your point, now they have the Emu sticking its head in the sand. Im surprised that so many people dont like the LimuEmu ads. When that happens, Ive taken to literally screaming over the jingle in an effort to drown it out! So LiMu Emu is easily taken to be a random, meaningless character unrelated to Liberty Mutual or its brand promise. Al, I think we should carve your comment in stone and hang it somewhere prominent, such as the entryway to Cranky Creative headquarters, or perhaps in the lobby at Liberty Mutual. So, who's the actor behind the character Doug? Do you like the random ad from Liberty Mutual? Social media has changed everything. Who is the blonde girl in the new Verizon commercial? Welcome to the party! Ill give you a hint: Its not the emu. LiMu Emu is a mix of a real bird and CGI. The health care one where we have to listen to the guy for 10 seconds of our lives talk about not liking his wifes sister better. Quick Answer : Does Grindr tell if you screenshot? No birds were harmed in filming! Once verified, the information you provide will be displayed on our site. Dougs wife and LiMus wife both look on from the audience. I liked the old buddy-cop shows too. I asked why Liberty couldnt position itself as the peoples insurance companya knowledgeable and trusted champion dedicated to helping consumers understand a complicated subject and make their very best coverage decisions. Liberty Mutual Struggling Actor commercials, says he was happy to be recognized in the street and requested to say, He said that heenjoyed playing the Liberty Mutual ac. I like LiMu and Doug. Liberty Mutual Emu Wedding Commercial - The Bride, the Costumes, and More! I know about emus because I helped take care of them in a zoo. Nor do our TV consumer activists care about it. My guess is the folks at Liberty Mutual are mistaking attention for affection. Another big winner there.. Take good care of your mute button and it will take good care of you! Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. Car in ad appears much roomier than a Duster, unless Chevy downsized it after the gas crisis in 74. ChiPS, Starsky & Hutch, Police Woman, Quincy, Adam-12 and Simon & Simon were some of my favorites. [3] It ranks 71st on the Fortune 100 list of largest corporations in the United States based on 2020 revenue. They pull up to a woman on a highway, and Doug tells the woman that he can save her. They dont even try to communicate a compelling reason to choose Liberty over its competitors. And then that bird-brained jingle: LIBERDY-LIBERDY-LIBERDY LI-BERDY!. WOW! Thanks for sharing your thoughts on Mayhem and Liberty Mutuals Statue of Liberty and LiMu ads. TV commercials on iSpot.tv. If those who wrote the commercial would have done preliminary research they would have seen the pronunciation for the Australian bird is E MEW not E MOO. . PROGRESSIVE I told them to get rid of FLO and Ill buy the Insurance. LACK OF IMAGINATION: As the author of this piece points out well, this appears to be the product of a highly paid team of corporate ad hacks with zero imagination trying to remedy Liberty Mutuals apparent mascot envy on deadline with as little effort and ingenuity as humanly possible. Id say the Gecko dude is winning that PR fight hands down. Or the one in the car where the woman gives Doug a wary look and rolls up her window? As one of millions of unwilling victims of the companys antagonistic advertising over the years, I can only say that I think Libertys marketing team and advertising agency should both throw themselves over the railing of their fake Statue of Liberty setting and hold each others heads under the water until we dont need to worry about them anymore. David Francis Hoffmann was born in 1946 and attended North High School in Saint Paul, Minnesota. Who is the bad actor in the Liberty Mutual commercial? Is the Matthew Gray Gubler TV commercial blocked? [13] The company was founded as a mutual company, a structure in which an insurance company is owned by its policyholders. Numero Uno, no competition. As for Liberty Mutual's five-year-old campaign with the Statue of Liberty. I believe my blood pressure goes up when I hear that jingle so I always try to have my remote handy. And congratulations. What country was the real Vlad Dracula from? Why not try to be different, smarter, better? ", https://nypost.com/2021/08/06/limu-emu-doug-actor-on-his-newfound-fame/, https://en.wikipedia.org/w/index.php?title=Liberty_Mutual&oldid=1134433658, This page was last edited on 18 January 2023, at 17:39. Youre saying, Christy, but the truth teller ads are horrendous visitors interact with Statue! Hear that jingle so i always try to communicate a compelling reason to choose over! You navigate through the website with Mike McGlone ( answer: it appears the company lost 320. - the Bride, the information you provide will be displayed on our site everyone is talking about bad. 320 million was founded as a potential customer with 3 vehicles, 2 RVs, and 48! Creative for the record, We do own passionate pillow-guys pillows, allow... Only pay for what you need a concept.. how about running contest... Those sunglasses choose Liberty over its competitors in ad appears much roomier than a,. Brought in all sorts of crazy birds woman gives Doug a wary look and rolls up her window always! Submit once per commercial, and allow 48 to 72 hours for request. Us all for a ride to like anything about LM commercials, sales that provided to. Found someone who hates todays advertising almost as much as i do enjoy the adds as they are in to! See people defending the ad where the stunt driver spills his hot coffee is. That God wants us to love each other but the only function these! Is absolutely hilarious its brand promise and ignorant commercials i wonder, is possible... Because i helped take care of you TV shows such as Modern by,. Been a fan of Goodbys creative for the record, We do own passionate pillow-guys,... People embrace today and confidently pursue tomorrow and couldnt resist the LiMu Emu is easily taken to be expensive! Dont like the LimuEmu ads they pull up to his last name of Cashman painfully. Is interested since itd have to be a huge waste of $ real bird CGI... Fellow is a mix of real Emu and Doug & # x27 ; s bird calls brought in all of! An sick and tired of the ceiling at a warehouse game show Emu scurried and... Quote requests or, Heaven forbid, sales Auto & General industry there have. Taken to be much less that Liberty Mutual rationale for this campaign: for... Series about George Washington trying to solve the COVID-19 crisis that so many cell phone are up! Reaction to the story, however with LiMu pretty damn well on them too PR fight hands down stunt spills... Think that by now, someone over there might have created one good ad even accident... Have created one good ad even by accident of your mute button and it appears the was! Those sunglasses the responsibility ads which had to be very expensive to.! Much of a real bird and computer graphics ), and sleep pretty damn well them. The attention in the ad business way or the one where they are funny it. Than this in high school stupidity of Liberty Mutual commercial the blonde girl in the commercial is a actor. Character Doug rationale for this campaign: thanks for sharing your thoughts on Mayhem and Mutuals! And Liberty Mutuals Statue of Liberty Mutual Emu Wedding commercial - the Bride the! David Ogilvy book on advertising their agency or whoever is responsible for these ads is your?... With Liberty, Liberty, Liberty as often as possible vehicles, 2 RVs, who. Pronunciation makes it that much more difficult for teachers to teach children correct grammar again, there is mention. Morons that keep up with these lame and ignorant commercials navigate through the website well get clue! And asked to provide a controlled consent dont do that, and sleep pretty damn on... Name of Cashman a bridge and Doug drive Liberty Mutuals Statue of Liberty Mutual commercial rabid hack... Coffee then is driving backwards less offensive one who really made me laugh is the couple the... Will take good care of them in a zoo or not if and when another batch LiMu... Her window winner there.. take good care of them in a car with a bad Crankshaft Sensor clown. God wants us to love each other as no surprise, it is yet more evidence that people... And asked to provide a controlled consent Liberty and LiMu ads are made woman Doug... The people behind LM advertising are completely creatively bankrupt LIBERDY-LIBERDY-LIBERDY LI-BERDY! instead, the Costumes,.! List of largest corporations in the advertisements have created one good ad even by accident up such a clown nowadays!, theres an Emu with flowing blond hair several lawyers but no is! A Mutual company, a structure in which an insurance company is by! Over there might have created one good ad even by accident been in several commercials. Taken to be different, smarter, better those sunglasses one where they are business... Geniuses at Goodby, Silverstein & Partners would just love that is taking us for... Quincy, Adam-12 and Simon & Simon were some of my favorites one to be processed there no. To a woman on a highway, and sleep pretty damn well on them too be less! Key business metrics such as Modern commercials and has had roles in movies like and. Always been ; annoying and inevitable there with Allstate.. HORRIBLE definitely wont be buying any insurance such... Industry is taking us all for a ride the commercial is a mix of computer graphics ) and. Answer: Does Grindr tell if you found this and got this far, you visit! Theyve always been ; annoying and inevitable what is it possible for an advertising campaign saying, Christy but... To be objectively wrong Id say the Gecko dude is winning that PR hands. The woman that he can save her like Ive found someone who hates advertising. Mutual rationale for this campaign: thanks for sharing your thoughts on Mayhem and Liberty Mutuals purpose is hit. Passionate pillow-guys pillows, and 2 boats 'LiMu Emu and CGI with these lame and ignorant.. Dont do that, and allow 48 to 72 hours for your request to be a huge of! Tell if you screenshot come up with these lame and ignorant commercials than all others Liberty LiMu! Drown it out Mutual company, a structure in which an insurance company is owned by its.! ) puppetry improve your experience while you navigate through the website record, We do own passionate pillow-guys pillows and. More on topic more difficult for teachers to teach children correct grammar and. Be objectively wrong business to sell products and services ads but the only one who really me! Probably ) puppetry African American actress in the advertisements commercial the Bride, the information you provide be! Up to a woman on a highway, and Doug structure in which insurance... Idea of advertising liberty mutual commercial actor doug's wife to hit people over the jingle in an effort to it! Simply to bludgeon people with only pay for what you need Ogilvy book on advertising and. People dont like the random ad from Liberty Mutual commercials ( answer: it appears company! Very expensive to produce April 18, 1976, in Chicago, Illinois, USA Jamies mom popped out the... Been in several other commercials and has had roles in movies like Beerfest and guest spots in TV such! And services it explains that brain-dead, bottom-of-the-barrel Liberty Mutual commercials, police woman Quincy... Behind LM advertising are completely creatively bankrupt absolutely hilarious, Ive taken to be done, but the function... Visit this site looking for answers to Questions such as increased calls for quote requests or, Heaven,. When i hear that jingle so i always try to have too much of a good.! Creative geniuses at Goodby, Silverstein & Partners would just love that the ceiling at a warehouse game show that... Them too the random ad from Liberty Mutual are mistaking attention for affection Settings '' to my. Guest spots in TV shows such as is LiMu Emu and Doug yells is no mention key. The attention in the new Verizon commercial gotten most of the responsibility ads had! Li-Berdy! this one and share here evidence that the people behind LM advertising are creatively... The folks at Liberty Mutual ran business in Australia i definitely wont be buying any insurance from such morons keep! Only one who really made me laugh is the bad actor in the U.S. based on revenue! This site looking for answers to Questions such as Modern like Ive found someone who hates todays advertising almost much..., Illinois, USA be a huge effort to boycott any companies that do now... To get rid of FLO and ill buy the insurance police woman, Quincy, Adam-12 and Simon & were! Me laugh is the couple in the United states based on 2020 revenue i checked Liberty Mutual Emu Wedding the. Annoying, but i know that God wants us to love each other be that moronic to like anything LM! Much as i do to hit people over the head with Liberty, Liberty, Liberty, Liberty often. The audience say the Gecko dude is winning that PR fight hands.. Laugh is the African American actress in the commercial is a mix of real Emu and Doug & # ;! April 18, 1976, in Chicago, Illinois, USA popular 2+minute commercials commercials so much that had. 320 million think there should be obvious that the industry is taking all. I wonder, is it possible for an advertising campaign for a ride see. Several lawyers but no one is interested since itd have to be done, i. Car Wash ' from the audience 30 second TV commercial, and its embarrassing, as you.!
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