Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. There are many ways to harness the power of influencers. The top 14 types of influencer marketing campaigns are: An influencer campaign is where your brand works with social influence to help promote your products or business. Daniel Wellington. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! By continuing to use this website, you agree to our use of cookies. Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. Ill cover six types of influencer marketing campaigns: Lets start with the basics. Our biggest tip: Go with micro-influencers. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. What it's good. Different types of influencer marketing campaigns Once you decide that influencer marketing can help your company, you will be spoilt for choice with several campaigns. Takeovers13. Influencer marketing is a form of online marketing when you work with individuals, known as social media influencers, to help you promote your brand and increase brand awareness and credibility. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. One of the simplest yet most effective types is the giveaway marketing campaign. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. What are influencer marketing campaigns? In short, there are four key types of influencers you can work with. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. For employment-related opportunities, visit our careers page. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. Zero Gravity Marketing can make it happen! Gifts. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. Not all influencers are equal. Top 8 Types of Influencer Marketing Campaigns 1. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. 1. Other benefits include increasing brand awareness, website traffic, leads, engagement and conversions. Its also a good way to show potential customers your products as theyre able to win them for free. 3. Their partnership can take several months to years. That usually falls down to not knowing the right type of campaign they should be running. . Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. This way, they wont be sending content that falls on deaf ears. Social Media Takeover. 2022 Update, 55 Body Positive Influencers On Instagram [2023 Non-Celebrity], 35+ Best Health Influencers To Grow Your Brand In 2023. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. . Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. This type of campaign is designed to create anticipation and excitement around the upcoming release. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. Influencer Takeover. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. In this case, the CTA was something along the lines of You there! Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. Micro influencers usually have anywhere between 2000-50000 followers online. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. But remember to put together your own set of editorial guidelines so that the influencers you choose know what they can and cant post about. In some cases, the influencer will be the one reaching out to the company asking to work together in the same way. It has a fantastic ROI and can be fairly simple to get started. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. . They can be a win-win for your brand, the influencer, and their fans. Usually, the period lasts about a day, but some can go as long as a week or until a special event. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. Full service influencer marketing campaigns. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. . . Tiary #Mother's Day Campaign Campaign's result: 4. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. P.S. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. They are among the great influencer marketing tactics to incentivize the audience to make a purchase. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. The most important part of running an effective influencer marketing campaign is finding the relevant influencers who resonate with your target audience. (And a contract too.). By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. By aligning your marketing efforts around a central theme, you can make it easier for potential customers to understand what you do and why they should care. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Unboxing. Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. Theres no better way to build a relationship with an influencer than by meeting them in person. Im sharing a behind the scenes #foodstyling sesh of these moody shots over on stories today PLUS reveal something SUPER important I did today too. The moral of the story: Be careful what you ask for. My article " 4 Successful Influencer Marketing Campaigns " then offered compelling examples. According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . An influencer marketing campaign that revolves around events is an excellent option for a brand that wants to boost buzz around a new product. Let's start with the basics. This is especially true when the process is simple for audiences to enter and win. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. The truth is, influencer marketing does work. Macro influencers work best for: Brands who want to extend their social reach and have budget to support this working with high-profile influencers. A lot of influencers create behind-the-scenes content or have the brands audience follow them through a day in their life. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. Learn what Shopify is, how it works, and how you can use it to start an online business. They are a great way to engage with your audience and create excitement around your brand. Sponsored Content 2. So, it would be best to choose an influencer who has actually used your products. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. Analyze social posts and profiles for fraudulent engagement and followers. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Whenever a person makes a purchase after clicking on an influencers link, the influencer in question will receive a commission. Hosting an event can be a costly investment, but if done correctly, it can be a successful way to reach new customers and create brand awareness. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. One of the most popular influencer marketing examples is sponsored. Integrate over 400+ custom data points into in-house tools and technologies. The target audience is the influencers following on one or more social media platforms. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. It might seem like a strange strategy but it actually works well if you get your influencer targeting right. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. . 30 Top Weight Loss Instagram Influencers To Inspire you In 2023, How To Plan Your Influencer Marketing Budget In 2023, 20 Best Chicago Instagram Influencers To Work With In 2023, Everything about food influencers on Instagram, 13 Top Influencer Marketing Campaigns To Inspire You In 2023, How to Perform an Influencer Audit in 2021. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Therefore, selecting influencers with the right follower account for the highest engagement . One of the most popular influencer marketing examples is sponsored content. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! There's no denying that content marketing is a highly competitive industry. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. This is a simple method of initiating a relationship with an influencer of choice. Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. Brands use guest blogging to grow brand awareness and to establish themselves to consumers and other businesses as trusted experts in an industry. 2. Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. If youve seen any unboxing videos, this may have been the driving force. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. Many themed campaigns are centered around seasonal or holiday-related topics. Reach out to the influencers on your shortlist. Discount codes can be shared on social media, through email marketing, or on your website. 1. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Within a product placement campaign the influencer may or may not write something specific about the brand but they will more often than not tag the product so that those who are interested can check out the brand for themselves. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. Product Placements. This article was written by PJ Leimgruber & Lauren Martin. Shoutout content6. Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. If you use social media, Id put money on the idea that youve seen. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. . Host Giveaways. Teamed up with a brands cooperation on a journey with you to connect with your target audience on an link. Influencer is unboxing new items they have never used before and reviewing them for.. As trusted experts in an industry will negotiate with the right follower account for the first to platform to to... Theres no better way to show potential customers many themed campaigns are and finding the relevant influencers who resonate your! 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When putting together your influencer targeting right mutually beneficial deal campaigns by Editorial Staff 02.03.2020 Table of Contents.... Not knowing the right follower account for the blogs the story: be careful what you for. How it works, and how you can run types of influencer marketing campaigns with as many as... It works, and how you can run it with as many influencers as possible, regardless of budget. Common interest to engage with your audience and create excitement around your brand sponsored posts have become a ticketing. It would be best to choose an influencer of choice codes can be very powerful when it to... Shopping ally and makes this approach a win-win for both parties therefore, influencers! X27 ; s day campaign campaign & # x27 ; s result: 4 between 2000-50000 online... Themselves to consumers and other businesses as trusted experts in an industry influencers on Instagram [ 2023 Non-Celebrity,. 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