Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Your email address will not be published. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Copyright 2023 Gallup, Inc. All rights reserved. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Currently, you are using a shared account. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. All responses related to this survey are anonymized; only survey responses will be disclosed. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . 2018 FIFA World Cup (3.572 billion) 3. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. First, . 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. A record for an ICC event. Are you interested in testing our corporate solutions? A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. Chart. Golf viewership statistics show that Woods is clearly a big driver of interest. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. In, Activate. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. statistic alerts) please log in with your personal account. Advanced channel analysis . 2023 Asona - WordPress Theme by APALODI. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). Currency Conversion is for Indicative purpose only. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The number of TV sports viewers dropped across all sports in 2020. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. 2002, 2006 FIFA World Cup (3 billion) 8. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Required fields are marked *. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. liability for the information given being complete or correct. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. More than 458 million viewers watched eSports in 2019. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Extended stream stats . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. . Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. [Online]. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample There are 200 million sports fans in America so US sports viewership statistics are pretty high. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Get full access to all features within our Corporate Solutions. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. 1,611 current viewers. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The sports viewership value chain is made up of sporting events. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. September 10, 2020 at 1:56 pm ET. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. It also got the highest TV rating of 41.6, as per American football viewership statistics. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. prove that sporting events are consistently among the most viewed TV broadcasts of all time. across its Facebook, YouTube, Twitter, and Instagram channels. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. Every customers requirement is unique. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). One avenue of achieving this is increasing popularity in foreign markets. 4. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The ideal entry-level account for individual users. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. 1. The sports media rights market will grow to almost $60 billion by the end of 2024. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season.