[3] In a She serves as a Non-Executive Director of InterContinental Hotels Group (IHG). Freedom within the framework gets back to this point of how the brand stays relevant. As President and CEO of McDonalds, Chris leads the millions of dedicated McFamily members who help create delicious, feel-good moments for everyone. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you?Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. anne boleyn ghost photo But Im now a convert to the spicy. After 65 years of doing this, we still find ways to actually make the product just a little bit better. As Vice President, Strategic Alignment and Chief of Staff for the Office of the CEO, Mark works closely with McDonalds senior leaders to drive the brands most significant strategies and accelerate growth across 39,000 restaurants in more than 100 countries. Since joining McDonalds in 2017, Morgan has been the driving force behind some of the Brands most inspired marketing campaigns. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. How much consumer demand do you expect to shift back to dine-in when COVID-19 subsides? https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerOn leading during COVID-19: "as you would imagine, in a system like ours, . Pop cultures a great way to do that; our campaigns featuring [rapper] Travis Scott and [singer] J Balvin have paid off in a big way. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Much of it is done through third-party operators, like Uber Eats, DoorDash, Just Eat Takeaway, and Deliveroo, but in some marketslike parts of Asia, Australia, and Germanywere actually experimenting with hybrid models, including self-delivery. But those are areas of uncertainty. Prior to joining McDonalds in 1996, she worked at Ernst & Young for 3 years in their audit practice. From 2015 to 2019, Manu served as Managing Director in the Netherlands, during which the region generated significant growth in sales, guest counts, Operating Income and Owner Operator Cash Flow. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Something went wrong. '&l='+l:'';j.async=true;j.src= Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. She and her husband, Brian, reside in the Chicago area. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? You also have to acknowledge there are things that we dont know. Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. In July 2015, he was appointed Chief Marketing Officer for the High Growth MarketsSegment, comprisingninemarkets across Asia and Europe. 65 years in business serving 65 million people a day (give or take). She leads key initiatives, including digital learning, that accelerate and elevate learner experiences throughout 14,000 US restaurants and restaurants located in 120 countries globally. Response to Chris Hedges. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Subscribed to {PRACTICE_NAME} email alerts. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the companys values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purposeto feed and foster communityto life. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. You know what a good Quarter Pounder should taste like. Have events or experiences of the last year in any way altered or broadened your perspective on leadership?Definitely one of the things thats gained focus is the need for communication. So I wanted, right from the start, to emphasize and refresh the core values that define who we are as a company. Chief Marketing Office and Corporate Vice President, International Operated Markets, Paul Pomroy What does that mean exactly and how will your customers see this come to life? Its not about you. And were definitely doubling down on those. Im hoping its going to stick around. Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. Everybody has a clear sense of it. Leadership McDonald's CEO Chris Kempczinski apologizes for his text to Chicago's mayor "Those comments were wrong," he said in a video to the system amid a furor over the message, which appeared to blame parents for shooting deaths of two kids. Under his stewardship, the UK and Ireland business achieved gender balance at every level, including the Executive leadership team, and was nationally recognised McDonalds as the Top Employer for working mums, as well as being awarded the Best Employer for Mental Health. Heres how we think about it. Through signature campaigns, hes helped advance executive-sponsored programming in the areas that matter most to McDonalds stakeholders, bringing to life the companys values and commitment to communities. So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. As a member of the McOpCo Business Unit Leadership Team she was responsible for financial management, portfolio optimization, operational financial consulting and safety risk management. During his tenure, the China and Hong Kong markets were converted to developmental licenses in the largest re-franchising transaction completed in McDonalds history. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. The List 2022 honoree Chris Kempczinski answers 20 Questions, Meet The List of People Shaping Retails Future 2022, Introducing The Visionary 2022: Target CEO Brian Cornell, 10 go-to-market strategies move forward in NRF Foundation scholarship competition, The List of People Shaping Retails Future 2022, NRF Foundation Next Generation Scholarship. Put simply, he is a leader who at his core cares a lot., Inside McDonalds, Mr. Kempczinski wasted no time reminding employees, franchisees and suppliers that their pride in McDonalds was rooted in the values on which the company was founded-and reiterating his personal commitment to those values. During his tenure, he oversaw the rapid deployment ofMcDeliverynationwide, as well as launching high-potential platforms including McCaf and a highly innovative program of restaurant development in market. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term? Prior to, at Kellogg, Brian established the companys global Digital Marketing foundation, which allowed Kellogg to build relationships with consumers in a targeted and personalized way, including the creation of its loyalty program Kellogg Family Rewards. With a loyalty program, do we welcome other people to ride on the same loyalty chassis? It goes back to credibility. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. And that brought us back to the notion of community. became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. Through trying that product, you get a sense of how the kitchens running. Chris has more than 25 years of experience working in premier global consumer companies. This includes loyalty which is now in nearly 50 markets introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew. I dont have all the answers, and if I pretended I did have all the answers, people wouldnt believe me. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. What are your plans in each of those areas? She also advises both the Board of Directors and CEO. Never miss an insight. Emilee holds a bachelors degree from Fort Hays State University in Business Administration & Management, with focus in Leadership Studies and earned her masters in business administration from Kansas State University. But this year has definitely been a team effort, and Ive certainly been fortunate in that I have a very experienced team around me. Our cash flow went down about $2 billion in 2020. When something in the public discourse is relevant to who we are as McDonalds, and frankly where we would be expected to say something, we should lend our voice. It wasnt obvious where that complexity was, but now that weve discovered it, were committed to keeping our business simple. AP News Summary at 11:20 p.m. EST. https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerFor more than a quarter century, the CED Distinguished Leadership Awards ha. Right now, Im reading Ten Lessons for a Post-Pandemic World, Fareed Zakarias book on what the world might look like when the pandemic is over. I think Nike does a great job of engaging customers and using pop culture to keep their brand relevant. (200003), Boston Consulting Group Brunswick Partner Jayne Rosefield is Head of the firms Chicago office and Global Consumer Industries Practice. Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retail's Future 2022 who will be celebrated at the NRF Foundation Honors. I could never have anticipated how much those messages would resonate. (It also says Kempczinski joined the Crown-led task force.) Weve seen our productivity and our restaurant-level margins improve. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). Put simply, he is a leader who at his core "cares a lot." Going forward, we expect that many delivery orders will be placed on our own MyMcDonalds platform, providing us with important data to understand our customers preferences and cravings. Do Not Sell or Share My Personal Information. Brian is committed to building upon McDonalds accelerated growth through technology investments that will deliver the best experience for both customers and employees. Pauls life outside of work is centred around his family, spending as much time as possible with his two young boys. Working alongside our talented team, our Board, our franchisees and suppliers, I am committed to upholding our rich heritage of serving our customers and driving value for our shareholders and other stakeholders. Not any of the other sauces; just straight-up ketchup. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. chris kempczinski leadership style +1 (760) 205-9936. I have a rotation of lunch items. Amy joined McDonalds Corporation in 2011 where she leads McDonalds compliance strategy globally and is responsible for administering McDonalds compliance program, including anti-corruption initiatives, stakeholder engagement, due diligence and compliance investigations. In this current environment, all companies are being asked to define their mission, their higher purpose. Partnering with stakeholders across the business and beyond, Jennys team serves as stewards of McDonalds global ESG commitments, which leverage the brands scale and presence in over 39,000 local communities worldwide to foster meaningful change at scale, while addressing some of the most pressing social and environmental challenges facing the world and the company today. In just four years, he had clearly made a mark. 2017 - 2022McDonald's. And what are things that are best left to othersgovernments, other companies, or nonprofits? (200812), Director, corporate strategy and development A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. If we have that level of consumer engagement on our app, could we do even more for them? In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. We think we have an obligation to speak out on those topics. Ian has spent more than 25 years at McDonalds leading markets and functions globally. Put simply, he is a leader who at his core "cares a lot." But the flip side is that theres also greater authenticity. Jo started his McDonald's career as an intern in finance in Belgium in 1992. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. Ben Houchen and Simon Clarke back Boris Johnson to be Prime Minister. Definitely one of the things thats gained focus is the need for communication. If they dont express a strong bias, I do the Quarter Pounder because thats a great product to calibrate around the world. In this role, Manu oversees the companys Data Analytics, Digital Customer Engagement, Global Marketing and Global Restaurant Development and Restaurant Solutions teams, creating a more authentic and compelling experience at each physical and digital McDonalds customer touchpoint. We have a big advantage with 40,000 restaurants. We strive to provide individuals with disabilities equal access to our website. Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated?I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. Senior Partner, Consumer Industries Group Global Lead, Head of Office, Chicago. And yet the menu varies from culture to culture, place to place. Manu studied art and design at the Royal Academy of Fine Arts in Antwerp, Belgium. Chris Kempczinski Chris Kempczinski is an Influencer. Chris Kempczinski. In this current environment, all companies are being asked to define their mission, their higher purpose. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. All Rights Reserved. Im a Filet-O-Fish-no-tartar-double-ketchup guy. In those 60 minutes, he reminded us all of the responsibility we have to deliver on McDonalds greater purpose., It was a belief in Mr. Kempczinski that led Heidi Capozzi, Chief People Officer, to join the company in April this year. As McDonalds Executive Vice President and Chief Customer Officer, Manu Steijaert leads the Customer Experience team focused on transforming how customers engage with the McDonalds Brand. Manu began his career at McDonalds in 2001 as a Field Service Consultant in Belgium. He also received an MBA from Webster University. To manage that risk, though, you have to make sure your creative teams are nimble. (201415), Senior vice president, US grocery What are your 2021 priorities for staying ahead and nimble?We call them the three Ds: Drive Thru, delivery, digital. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the company's values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purpose-to feed and foster community-to life. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. Greg Kelly, a senior partner in McKinseys Atlanta office, conducted this interview. tagor villas ritz carlton, abama; daredevil main villains chris kempczinski leadership style. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. He also holds an MBA with honors from The University of Chicago. Prior to joining McDonalds, Brian led enterprise technology teams at well-known brands and global businesses, including Kellogg Company, Mars, General Motors and Cardinal Health. Working closely with Brunswicks Abu Dhabi and Dubai offices, the Riyadh team advises clients across sectors on areas including financial situations, corporate positioning and issues management. COVIDs a perfect example of that. And in many cases, it's that little bit of that odd juxtaposition that creates interest. The context of how I came into the job is important to understand: it was very much a values-based situation. Plus, investors will look "for Chris to set his own vision," said Hottovy. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? By the end of 2019, delivery sales were over $4 billion and we continued to see very strong growth in 2020. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. He was responsible for 6,000 McDonalds restaurants across China, Hong Kong, Italy, Netherlands, Poland, Russia, South Korea, Spain, and Switzerland. Reggie began his career at McDonalds in November 2020. I dont think we did enough to embrace how we are a part of culture, Mr. Kempczinski said in explaining the launch of the Travis Scott Meal, a wildly successful venture between McDonalds and the celebrated rapper. The challenge for us is to decide where to get engaged. Paul has been a key member of the McDonalds team for 25 years and in that time has held a variety of leadership roles, always maintaining strong relationships with Franchisees and suppliers. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. Our purpose is to feed and foster communities, now more than ever. She has also completed Columbia Universitys, Creating & Executing Breakthrough Strategies Executive Program and has obtained her Co-active Coaching Certification (CPCC). She has also been recognized with Adweeks most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. She is passionate about accelerating growth through marketing with creative, future-led, consumer and data-driven insights. Under Johns leadership, the marketing function is responsible for building equity in the brand, driving stronger connections with customersand elevating the companys brand valueand reputation. Right now, if you look at where our franchisees are, I feel very good about their health. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. That led to the feed and foster community idea, because I did feel like thats a place that we have a very credible ability to make a difference. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the Companys values are embedded throughout the System as the filter through which all our business decisions are made, bringing its corporate purpose to feed and foster community to life. How do you think youve improved the companys marketing since you became CEO? So dine-in will still be important, but I think takeaway channels, like delivery, drive-thru, and order ahead with curbside pickup, will stay elevated for the foreseeable future. Heidi also previously served as Boeings Vice President of Talent & Leadership, director of Human Resources for the Airplane Programs division of Boeing Commercial Airplanes, and director of Human Resources for the Surveillance and Engagement division of Boeing Military Aircraft. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. When you eat as much McDonalds as I do, you think in day parts. It all connects to what you stand for as a company. Early on, there was a lot of trepidation: Well, we dont want to be seen as somehow capitalizing on the pandemic. But our communities wanted to understand how companies like McDonalds were supporting them, and our purpose of feeding and fostering communities was so aligned with the need of the moment. Chris Kempczinski had been at McDonalds less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. McKinsey: Are there companies or thinkers that you look to for inspiration? She earned her juris doctor from Harvard Law School and her Bachelor of Arts in economics and political science from Wesleyan University. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. Paul Pomroy was appointed Corporate Senior Vice President, International Operated Markets in November 2021, and oversees 12 markets, including Italy and Spain, encompassing more than 3,500 restaurants. Said Mr. Kempczinski in the companys recent Investor Update: People expect more from corporations todaya truth that has taken on additional resonance during a year in which climate change, social justice, diversity and inclusion have driven the public conversation . Have events or experiences of the last year in any way altered or broadened your perspective on leadership? Ive taken different lessons from all the leaders Ive worked for and admired. There he served in a similar capacity, responsible for the Communications function and the PepsiCo Foundation, and worked closely with the companys Sustainability and Government Affairs teams. Please try again later. She serves on the Chief Learning and Talent Officer Board of The Institute for Corporate Productivity (i4cp), focusing on global issues for learning and talent. During his tenure as president of McDonalds U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring.. Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. A former security chief for McDonald's is filing a racial discrimination lawsuit against the company and CEO Chris Kempczinski, claiming he was fired for speaking out in a meeting. As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. I didnt think we were getting enough out of that investment. What dont we know? He also was an instructor and faculty administrator for the University of Phoenix for several years. 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